Case Studies

A showcase of my latest projects, highlighting thoughtful design, clear strategy, and impactful results.

A craft brewery brand rooted in Coös County... the northernmost, most heavily forested corner of New Hampshire.

A medical cannabis brand for older patients in a small Maine town... built to feel less like a dispensary and more like a place they already trusted.

Built a SaaS brand from scratch and scaled it alongside the company... zero to $10M ARR.

Designed the experience for Crossbeam's flagship partnerships conference, from stage to swag.

Festival merch built on a workwear backbone... Swedish heritage stamped on gear made to be worn hard.

An identity for a family outfit that clears land and gives it back... equal parts heavy equipment and habitat.

Bespoked Flower projects

Making Hot Sauce Cool